W Moorcroft Ltd, Sandbach Road

Discover how a heritage art pottery operates – from design and shape creation to surface decoration – and meet the skilled workers who have spent decades mastering their craft. Visit our historic factory, purpose built by William Moorcroft in 1913. More than a century later, the building remains at the heart of Moorcroft, with William’s grandson, Will Moorcroft, now proudly leading the company into its next chapter. Explore our Heritage Visitor Centre and see inspiring new designs, alongside our new Moorcroft Home collection – a stylish new way to bring Moorcroft artistry into every room, with beautifully crafted tea towels, tote bags and more – all of which are made in Staffordshire.

Booking: not required but preferred, please call 01782 820500 or email mhvc@moorcroft.com

Website: moorcroft.com