W Moorcroft Ltd, Sandbach Road

Factory tours 10:30-14:30

Operating out of the original brick factory in Stoke-on-Trent, England, complete with its own Grade II listed bottle oven, Museum and Heritage Visitor Centre, Moorcroft uses the distinctive slip-trailing methods pioneered by William Moorcroft at the end of the 19th century. This incredibly labour-intensive process produces colourful designs of intricacy, brilliance, and clarity in the Arts and Crafts tradition. On each of the three Heritage Open Days, we shall throw open our working factory doors and all our production departments will be available for you visit, as you take your time on a self-guided tour. 

Booking: not required but for any queries please call 01782 820500 or email mhvc@moorcroft.com

Website: moorcroft.com